An Online property’s value is based on the mini-universe it has created tying users, content and products seemlessly together. The tighter the universe as exhibited through cult-like actions, the more valuable that online asset.

Sales Funnel * Conversion * Traffic Flow

The Sales Funnel is all of the products and services as offered in the natural progression of a relationship with the customer.

Conversion within the funnel is the rate at which people continue through the funnel. For example, 2% of the people who visit your sales page buy your book, 30% of your book buyers then buy the Home Study Course and 15% of those who buy the Home Study Course purchase the coaching plan.

Traffic Flow into the Funnel is the number of Unique visitors the top of the funnel receives as well as how targeted those visitors are.