Considering a way to recession proof your business? How about increasing the Volume.

Sure, you can cut costs, but you can’t cut costs to zero and isn’t it more productive to find a way to grow, profitably? If you are currently profitable, then you have every reason to dive into your market and go grab more share.

If you have a web component – whether full blown e-commerce or an information source – consider ways to boost your conversion and traffic. Are you driving sufficient traffic to the site. Is the traffic you are driving targeted? Are they taking the action you want? Your website should groom the right customer to join your sales funnel. Mind you, not every potential customer, but the right customer.

Your analytics program will show you that information. If that loses you, go get google analytics, put it on each page of your site (better yet, into the template) and start tracking. Make sure you have the functionality to track customers from entrance to action item and payment as appropriate.

Kraig Kramers of CeoTools.com agrees that now is the time to grab market share. As he puts it: “The idea with the expanded effort on direct sales is to take market share away from others who are caught in the recessionary doldrums (just drifting along with the economic decline).”

Yes!

At the very least, generate action items to increase your sales, and even better, keep a keen eye on prime market share starting to falter. Sure it sounds predatory, but think of it as searching for a parking spot at the mall during a holiday. If you want to get into the mall, you have to find a spot. Only now, you have better information and can pick the spot you want as close to the mall as you like.

In a recession the best defense is a strong offense, pump up your sales volume.