Paladin Principals - About Us
Identifying and Qualifying Highest Profitability Growth
Looking for a turnaround shop with finesse that focuses on increasing Sales?
Interested in high impact marketing campaigns?
Is your competition crushing you online?
Don't have MONTHS to WAIT?
We do our campaigns in-house and take responsibility for the work produced for your campaign. We are internally in sync so the message is consistent. This allows us to deliver meaningful results in DAYS as opposed to months.
From the time contracts are signed to the time your project is in motion is usually 2 . . . minutes. Within days we have the test campaign up and running very often with increased sales already flowing.
Delivering Dramatic Results
Meet Our Principal, Kate McKeon
Business Advisory Services
"We inspire companies to maximum value," whether this involves grooming an early-stage business for its first round of funding or guiding a mid-size company to its next phase of growth.
Our capacity to understand the needs of companies in transition comes from years of working on the inside designing the strategy, running the business, and motivating teams. This first-hand experience keeps our focus on the best solution for you.
Strategic Planning
We help you develop a comprehensive market-aligned business strategy, including product development and sales strategies for vertical markets and target customer groups.
Market Development
We validate that your market and customer research is aligned with your business model and financial projections. Alternatively, we can conduct the research for you, analyzing economic trends, researching the competition, identifying viable customer segments, conducting gap analyses to guide product strategy and features, and bringing your company and product positioning in line with the results.
Business Plan Development
We work with you to prepare or complete a compelling business plan by refining your product and sales strategies, researching viable market opportunities, identifying competitive challenges, and building a bottom-up financial model. Based on the findings, we will also guide preparation of a formal executive summary for initial inquiry to potential investors, as well as the accompanying presentation.
Interim Executive Services
Based on our extensive experience as executives and senior managers, we can serve as interim CEO, COO, Vice President of Marketing, or Vice President of Business Development. Interim participation is available on a part-time or full-time basis until an executive search has been completed.
Strategic Alliances
We help you research, identify, and negotiate mutually beneficial marketing and business alliances or partnerships with compatible companies to extend your market reach and strengthen your competitive position.
Business Process Improvement
We evaluate the effectiveness of your company-wide business processes and target areas for improvement, such as monitoring sales performance; creating financial dashboards, score cards, and other controls; and recommending management reporting tools.
Sales Force Optimization
We work with you to develop lead sources; build, renovate, and train sales teams; guide the reorganization of sales territories and reporting structures; set-up performance criteria; and monitor sales activities in the context of your business goals.
Product Launch Guidance
We oversee development of the strategy and program plan for new product launches and guide its execution.
