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Marketing Best Practices – Reducing Client Resistance

Thank you for sharing your best practices. If you prefer to share by audio or video, please email the file to

files (at) paladinprincipals . com.

We’ll get your input posted promptly.

For those new to the conversation, did you know that DECISION MAKERS are more concerned about making a bad decision than expecting the benefits of a good decision.

You have experienced the effect on your business – it’s that lost sale when it was all systems go until just a moment before. It’s that cancelled meeting after you’ve spent hours and hours courting the decision makers. You’ve seen, it, you’ve felt it and I’m willing to bet you didn’t like it.

If you’re still in business though, that means you have figured out how to overcome it.

How have YOU overcome the natural resistance of your clients? We are collecting best practices and would like to feature you.

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