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	<description>Authority by Permission-Based Marketing</description>
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		<title>Marketing Campaign that Drives Clients Away, Silently</title>
		<link>http://paladinprincipals.com/marketing-campaign-that-drives-clients-away-silently/2010/01/19/</link>
		<comments>http://paladinprincipals.com/marketing-campaign-that-drives-clients-away-silently/2010/01/19/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:09:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[marketing best practices]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=240</guid>
		<description><![CDATA[In the WSJ De Gustibus section from January 8th 2010, Eric Felten asks, &#8220;Do customers really like cash-register charity drives?&#8221;
He recounts his story of being asked to give at the cash-register as he was checking out at stores ranging from Brooks Brothers to Safeway over the holidays. And now it&#8217;s not just for the holidays. [...]]]></description>
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		<title>Marketing Mix: New Thoughts on Pricing</title>
		<link>http://paladinprincipals.com/marketing-mix-new-thoughts-on-pricing/2009/12/14/</link>
		<comments>http://paladinprincipals.com/marketing-mix-new-thoughts-on-pricing/2009/12/14/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[marketing mix]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=206</guid>
		<description><![CDATA[Pricing can be an active part of your marketing mix and can be used to actually stimulate demand.]]></description>
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		<title>Marketing Best Practices &#8211; Reducing Client Resistance</title>
		<link>http://paladinprincipals.com/marketing-best-practices-reducing-client-resistance/2009/12/08/</link>
		<comments>http://paladinprincipals.com/marketing-best-practices-reducing-client-resistance/2009/12/08/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 23:13:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[marketing best practices]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=201</guid>
		<description><![CDATA[Marketing Best Practices &#8211; Reducing Client Resistance
Thank you for sharing your best practices. If you prefer to share by audio or video, please email the file to
files (at) paladinprincipals . com.
We&#8217;ll get your input posted promptly.
For those new to the conversation, did you know that DECISION MAKERS are more concerned about making a bad decision [...]]]></description>
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		</item>
		<item>
		<title>Mentor to Business Owners Hits a Raw Nerve</title>
		<link>http://paladinprincipals.com/business-mentor/2009/11/01/</link>
		<comments>http://paladinprincipals.com/business-mentor/2009/11/01/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 00:08:35 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Case Study Videos]]></category>
		<category><![CDATA[business mentor]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=94</guid>
		<description><![CDATA[Kevin Hogan&#8217;s 168 Hour Week does a great job of debunking the current clutter of time management programs.Specifically, Kevin addresses the bleed between personal time and work time. Can you keep the two separate? What if you didn&#8217;t want to?
If you have enjoyed the idea behind time management programs &#8211; who wouldn&#8217;t like more control, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Extraordinary Times, Phenomenial Opportunity</title>
		<link>http://paladinprincipals.com/extraordinary-times-phenomenial-opportunity/2009/03/25/</link>
		<comments>http://paladinprincipals.com/extraordinary-times-phenomenial-opportunity/2009/03/25/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 19:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[100 days in office]]></category>
		<category><![CDATA[acquisition plan]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[profound change]]></category>
		<category><![CDATA[sense of urgency]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=59</guid>
		<description><![CDATA[Not many would argue against the notion that United States of America is in a disruptive time. The shift of generational power, economic tumult all lead to phenominal opportunity for profound change &#8211; not the tweaks to which we&#8217;ve become accustomed, but genuine disruptive innovation. With that in mind, how do you capitalize on this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Website Success: What are you up against?</title>
		<link>http://paladinprincipals.com/website-success-what-are-you-up-against/2009/03/23/</link>
		<comments>http://paladinprincipals.com/website-success-what-are-you-up-against/2009/03/23/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 23:39:26 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[kevin hogan]]></category>
		<category><![CDATA[website success]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=58</guid>
		<description><![CDATA[I came across the following visual while reading Kevin Hogan&#8217;s Monday Morning Coffee. If you are not familiar with Kevin, check him out, he writes a dandy of a newsletter each week. If you are a small shop, he is a great ally.
&#62;&#62;&#62;&#62;&#62;
Here&#8217;s a cool picture to describe a huge statistic&#8230;
www.kevinhogan.com is 1 website on [...]]]></description>
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		<title>Bad Assets &#8211; The Human Kind</title>
		<link>http://paladinprincipals.com/bad-assets-the-human-kind/2009/02/16/</link>
		<comments>http://paladinprincipals.com/bad-assets-the-human-kind/2009/02/16/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 03:56:32 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[bad assets]]></category>
		<category><![CDATA[sean avery]]></category>
		<category><![CDATA[writing off bad assets]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=52</guid>
		<description><![CDATA[Writing off Bad Assets – the Human Kind.
When a bad asset has destroyed team morale or driven profits into the ground, the burden of a continued salary obligation can be too much to bear and threaten the success of the enterprise.
The point of paying a CEO big bucks is for his connections and foresight. Connections [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Phase 2 of Globalization . . .</title>
		<link>http://paladinprincipals.com/phase-2-of-globalization/2008/10/13/</link>
		<comments>http://paladinprincipals.com/phase-2-of-globalization/2008/10/13/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 12:07:54 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=51</guid>
		<description><![CDATA[Why are you so *#*$** happy, asked my business school banking buddy. &#8220;Because,&#8221; I remarked, &#8220;This is Phase 2 of Globalization.&#8221;
Banking friend, I am not you. My clients are not you. And we appear poised to benefit from the bafoonery that has taken hold. A bafoonery you, my banking friend, perpetuated in your fervor to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are service businesses heading for hard times?</title>
		<link>http://paladinprincipals.com/blue-screen-of-death-method/2008/10/09/</link>
		<comments>http://paladinprincipals.com/blue-screen-of-death-method/2008/10/09/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 14:36:08 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=49</guid>
		<description><![CDATA[To recession-proof a service business today you need more than hope, you need a concrete plan. You need the Blue Screen of Death method.

In times of economic woe, the first chops are areas that I call &#8220;maintenance.&#8221; The important but not urgent activities. In your personal life they may be things like health club memberships. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession Proof: Can you hear me now?</title>
		<link>http://paladinprincipals.com/recession-proof/2008/07/02/</link>
		<comments>http://paladinprincipals.com/recession-proof/2008/07/02/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 00:21:10 +0000</pubDate>
		<dc:creator>paladin-principals</dc:creator>
				<category><![CDATA[Marketing Mercenary]]></category>
		<category><![CDATA[ceo tools]]></category>
		<category><![CDATA[recession proof businesses]]></category>

		<guid isPermaLink="false">http://paladinprincipals.com/?p=47</guid>
		<description><![CDATA[Considering a way to recession proof your business? How about increasing the Volume.

Sure, you can cut costs, but you can&#8217;t cut costs to zero and isn&#8217;t it more productive to find a way to grow, profitably? If you are currently profitable, then you have every reason to dive into your market and go grab more [...]]]></description>
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