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In the WSJ De Gustibus section from January 8th 2010, Eric Felten asks, “Do customers really like cash-register charity drives?”
He recounts his story of being asked to give at the cash-register as he was checking out at stores ranging from Brooks Brothers to Safeway over the holidays. And now it’s not just for the holidays. [...]

Pricing can be an active part of your marketing mix and can be used to actually stimulate demand.

Marketing Best Practices – Reducing Client Resistance
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For those new to the conversation, did you know that DECISION MAKERS are more concerned about making a bad decision [...]

Not many would argue against the notion that United States of America is in a disruptive time. The shift of generational power, economic tumult all lead to phenominal opportunity for profound change – not the tweaks to which we’ve become accustomed, but genuine disruptive innovation. With that in mind, how do you capitalize on this [...]

I came across the following visual while reading Kevin Hogan’s Monday Morning Coffee. If you are not familiar with Kevin, check him out, he writes a dandy of a newsletter each week. If you are a small shop, he is a great ally.
>>>>>
Here’s a cool picture to describe a huge statistic…
www.kevinhogan.com is 1 website on [...]

Writing off Bad Assets – the Human Kind.
When a bad asset has destroyed team morale or driven profits into the ground, the burden of a continued salary obligation can be too much to bear and threaten the success of the enterprise.
The point of paying a CEO big bucks is for his connections and foresight. Connections [...]

Why are you so *#*$** happy, asked my business school banking buddy. “Because,” I remarked, “This is Phase 2 of Globalization.”
Banking friend, I am not you. My clients are not you. And we appear poised to benefit from the bafoonery that has taken hold. A bafoonery you, my banking friend, perpetuated in your fervor to [...]

To recession-proof a service business today you need more than hope, you need a concrete plan. You need the Blue Screen of Death method.

In times of economic woe, the first chops are areas that I call “maintenance.” The important but not urgent activities. In your personal life they may be things like health club memberships. [...]

Considering a way to recession proof your business? How about increasing the Volume.

Sure, you can cut costs, but you can’t cut costs to zero and isn’t it more productive to find a way to grow, profitably? If you are currently profitable, then you have every reason to dive into your market and go grab more [...]

Recession proof your business this summer by unlocking your cash reserves. Start shopping! Now really is an excellent time to buy. Average and mediocre private equity firms are on the sidelines because they depend on the fast food of capital, cheap debt. Banks are skittish and recent deals are not unlocking their value at quite [...]

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• Recent Posts

  • Marketing Campaign that Drives Clients Away, Silently
  • Marketing Mix: New Thoughts on Pricing
  • Marketing Best Practices – Reducing Client Resistance
  • Mentor to Business Owners Hits a Raw Nerve
  • Extraordinary Times, Phenomenial Opportunity