Business Mentor
For potential clients who prefer the do-it-yourself approach or for those looking to expand their business acumen, we offer business mentor programs and courses.
Expert Interviews:
This is the most fun you can have with your clothes on. We continue to bring top-notch attorneys, accountants, tax advisors, advertising specialists, operations specialists and industry insiders to you in audio and video. Business Mentor Interviews lists the interviews available online and is updated weekly. We also announce new interviews in the blog - streamline the process by subscribing to our RSS feed.
One-on-One Business Mentor:
We will coach you through next stage growth whether that be from $1M to $10M in annual revenues or from start-up to $1M. In lieu of our regular consulting fee, we lay bare the proprietary blueprint we use and guide you through the process. You will become adept at the number one factor for business success - stimulating sales - in any environment. You will also learn the quick and dirty of setting up your business processes so you can continue to improve your business instead of getting mired in the muck of day-to-day reporting.
For those who need tweaks to their business model or a jumpstart, we are available for consult at a nominal hourly rate as well.
“Kate McKeon is a first-rate consultant who listens to the client and applies her considerable business development skills to offer a range of practical solutions to help her clients meet their needs. Kate helped me to consider the pros and cons of alternate means of growing my law practice, and her advice paid off beyond what I could have imagined. Thanks, Kate!” -Randall Grasso, Dallas, TX, USA
Learn more about Business Mentor Programs
Marketing Strategy:
Do you own a business or frequently review the assets of businesses for private investment? This course is aimed at Business Owners who want to increase sales and profitability dramatically. It also serves to educate Private Equity Investors in how to value a company's marketing mix given the abundance of new media: Twitter, Facebook, MySpace, etc. We will look at the entire marketing mix in light of the strategy of the firm as a whole with a special emphasis on automating high value, repeat transaction business. Much of the automation involves new media. This course is best for Business Owners, Operational Consultants, Investment Analysts, and Line Managers. Theory = 15%, Application = 85%. Taught by K.McKeon.
This fast moving course is designed to force you into good marketing practices and show you how to manage the mess that is the "marketing mix" without losing your head. Imagine your customers calling you, begging you to do business . . .
Learn Marketing Strategy Course
MBA*: Master of Business Abbreviated:
Short cut to the business knowledge you need. This program is not for the faint of heart. You must apply and be accepted into the program. You will be pushed and you will grow any business you are currently a part of whether you mean to or not. A frequent consequence: you figure out how to stop wasting time on fruitless activities and prioritize the best activities to drive your goals forward.
If you are accepted, you will work your arse off for 16 weeks. The Capstone project gives you phenominally important feedback from Venture Funds and Private Equity firms as appropriate. The connections made during the project review process are invaluable. PURE GOLD.
"Wow have I learned a lot in the last month. I think probably the biggest thing I've learned is that I had no idea what I was getting into. Not that I wouldn't have still done it, because I would - every day of the week and twice on Sunday, but I think I would have prepared myself a little better. You know, back to school shopping kind of mentality. Get the school clothes, the book-bag and school supplies, get the summer stuff put away, things in order and loose ends tied up." Jennifer Ramsdell, Atlanta, GA, USA
Product and Service Recommendations
The Recommendation page allows us to share the smaller business scale services we use for true do-it-yourselfers. Some of these services scale quite well, others will not - we delineate between the two.
All recommended products and services have been tested in our own companies.
