Recession Proof Your Business – Start Buying

June 30, 2008 | Comments Off

Recession proof your business this summer by unlocking your cash reserves. Start shopping! Now really is an excellent time to buy. Average and mediocre private equity firms are on the sidelines because they depend on the fast food of capital, cheap debt. Banks are skittish and recent deals are not unlocking their value at quite [...]

The Plaza Project is in Beta

June 26, 2008 | Comments Off

The Plaza Project, our answer to the pain of local business owners, is in the Beta phase. So far the response is warm and we are almost cash flow positive on total investment. This project has huge implications for the way local business owners present themselves online. We need more staff and such, but the [...]

Evaluating Online Assets – The Overview

June 5, 2008 | Comments Off

An Online property’s value is based on the mini-universe it has created tying users, content and products seemlessly together. The tighter the universe as exhibited through cult-like actions, the more valuable that online asset.
Sales Funnel * Conversion * Traffic Flow
The Sales Funnel is all of the products and services as offered in the natural [...]

Blogging for Business?

June 4, 2008 | Comments Off

SUMMARY: Old School Offline Businesses can successfully use the blogging structure to gain new clients and maximize value for existing clients with a very modest amount of effort.
While chatting with the SEO hacks the topic of blogging for business came up . . . does it make sense for a B2B business to blog? If [...]

Service Firms and Video

June 3, 2008 | Comments Off

Many of our clients are service firms: Architects, Dentists, Doctors, Financial Advisors and those who serve a strictly business to business clientele think it is inappropriate to have much video on the site. We too have struggled with how much video we want to include on our site.
Afterall, a slower loading time for your [...]