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Branding: The act of intentionally creating a Name, Icon, Phrase or other gimmick to gain acceptance in the marketplace through intentional repetition.
It is one of the most, if not THE most, talked about Marketing gimmic. Yet, what does it do for you?
For Coca-Cola, Kraft and the State of Texas, it does a great deal. Is [...]

The benefits of an economic recession can be painful to admit.
When capital flows freely, entrepreneurs and non-trepreneurs alike get to start companies – much like walk-ons get to chase their dreams of playing big league. In a downturn those not favored by the market get the boot. That is the benefit of a recession.
We cull [...]

In today’s whirly climate of recession versus downturn versus sunny skies, it serves us all to consider how to recession-proof businesses. It certainly never hurts, right?

"Those who focus on getting their sales message, sales staff and corporate mission in alignment with what the business’ customers value will reap the greatest reward in any economy and [...]

Rummaging through e-mails with a particular client I came across this thought:

Before you invest any time, energy or money in your web presence, determine what your potential clients are actually looking for in the marketplace. Since the vast majority of clients will come in via face-to-face contact, the website needs simple answers to the questions [...]

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