Marketing Consulting
Paladin Principals grows businesses whether through expanding client bases from existing assets or from strategic acquisitions. We look forward to working with you.
Our two main client types:
Type: Professional Service Firm looking to establish credibility and presence online.
Type: Product Line transitioning to full business model.
Both share the need to create authority within their markets. In order to market to your clients, you must have their permission to do so. We call this Authority by Permission based marketing. We foster an online atmosphere that allows your clients to discover you and thereby grant you permission to market to them.
“Tired of PR Campaigns with Nebulous Results?”
Strategic Campaigns
+ Identify and Qualify most profitable potential clients (”Secret Sauce”)
+ Build E-Commerce Platforms
+ Turnaround: as Principal, as Marketing Lead on the Operational Team and as Independent Consultant
Professional Speaking
+ Metrics to use when evaluating the online assets of a Company
+ The HFR Strategy: When to Hold, When to Fold, When to Run
+ How to Speed Up Your Sales Cycle